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Senior Product Marketing Manager

Company: Amazon.com, Inc.
Location: Hawthorne
Posted on: May 3, 2021

Job Description:

We are seeking a driven senior product marketer to join the Go-to-Market (GTM) team to focus on building the product category and launch strategy for products globally. In this role, you will lead product marketing efforts, with responsibility for product positioning and messaging, sales enablement planning, research and launch strategy for a Ring product category. The role is a highly visible opportunity to drive a major product category.

The ideal candidate will be metrics-driven with strong ownership and focus. You will also be comfortable with the technical aspects of product development and understand how to explain features to all stakeholders. You will need to be able to prioritize effectively in a fast-moving environment and communicate clearly and persuasively. This person is able to drive focus and excellence within the programs they own, with their colleagues in marketing and product management, and with colleagues across the organization. You will be a category and product expert, guiding cross functional teams to make key business decisions.


  • Drive Go-To-Market strategy for products and releases, including but not limited to product naming, pricing, and channel distribution
  • Develop compelling positioning, messaging, and primary why-buys that differentiates Ring and resonates with customers
  • Conduct competitive, industry research, and any relevant user studies
  • Work with product managers to determine customer need, relevant features and roadmap for hardware
  • Work cross functionally to drive innovative marketing programs that are demonstrably impactful to the business, drive sales, and develop the category, usage and satisfaction
  • Develop and present cohesive project view to leadership with business and product strategy
  • Uncover insights that lead to breakthrough messaging for customers
  • Bachelor's degree
  • 6+ years of experience in product marketing or product management promoting hardware within consumer electronics/goods
  • 5+ years of experience launching products end-to-end and proven ability to work with cross functional teams
  • 4+ years of experience overseeing roadmap strategy and definition
  • MBA
  • Experience with full product development cycle: business requirements through market release
  • Demonstrated ability to be both strategic and hands-on while juggling multiple projects and timelines
  • Strong listening skills, and the ability to influence decisions and lead cross-functional initiatives through documents, presentations and leading discussions
  • Exceptional written and verbal communication skills
  • Customer-focused approach, with a passion for uncovering insights and translating them into actionable product & marketing plans
  • Attention to detail with relentlessly high standards

About Ring

Since its founding in 2013, Ring has been on a mission to make neighborhoods safer. From the video doorbell, to Ring Alarm, which was named #1 in Customer Satisfaction for DIY Home Security Systems by J.D. Power, Ring's smart home security product line, as well as the Neighbors App, offer users affordable whole-home and neighborhood security. At Ring, we are committed to making home and neighborhood security accessible and effective for everyone -- while working hard to bring communities together. Ring is an Amazon company. For more information, visit www.ring.com. With Ring, you're always home.

Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us//.

Keywords: Amazon.com, Inc., Hawthorne , Senior Product Marketing Manager, Other , Hawthorne, California

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